1. Fair Competition
• The Company adheres to the principle of conducting business in strict conformity with rules and laws governing trade competition and monopolization, both domestically and overseas, as specified in the “Mitsubishi Electric Group Conduct Guidelines”. The Company has put in place “criteria for compliance with trade competition law” for internal implementation regarding “do’s and don’ts” about meetings of trade associations or conferences and transactions with competitors to prevent Cartel grouping under trade competition and anti-monopoly law in its handbook for meetings and transactions with competitors since December 24, 2015. To ensure right understanding and practice according to such criteria, it has continually trained new executives and employees with self-learning system (E-Learning).
• The Company will not consent to, agree to, or exchange information with competitors in a way that could unreasonably restrict competition regarding products, prices, production, salability, sales conditions, bidding, or any other agreements, whether verbal or in writing, or expressed or implied. It will not have communication with competitors in any manner that could reasonably cause unfair competition.
• The Company will not violate any intellectual property rights or any other rights related to the intellectual property of any person by complying with the rules on intellectual property management.
2. Responsibility for Supply Chain
• The Company has systematically, scrupulously and formulated a socially responsible procurement policy, entailing procurement control, supply source assessment, supplier selection etc. In doing so, it adheres to the ethical standards on “discharge of duty with integrity and righteousness while maintaining a cordial relationship with business partners” through mutually supporting cooperation as if being alliances in terms of technology, safety, output expansion, environmental problem reduction, and quality standard upgrade, so that they could move together toward business strength and stability.
3. Innovation and Publicizing of Innovation from CSR Activities
The Mitsubishi Electric’s ‘Changes for the Better’ slogan, which denotes a strong commitment to relentless development, emerges as the major driver for the Company’s dedication to and concentration on the use of innovation and new technology by embracing social and environmental responsibility and energy conservation in concurrence with continual product quality development and review of manufacturing process for higher efficiency. In 2020, the Company developed innovation for its products and manufacturing process as follows:
Electric Fan
• Developed a new motor with ball-bearings for the wall-type ventilating fans with 8, 10 and 12-inches propeller to increase the efficiency and quality to be more durable.
• Developed a new generation of electric fans 5 models with a new flat, durable plastic grill that spreads the air out to the sides and efficiently sends the wind furtherly far. The new fan received the new EGAT No.5+3-star standard.
• Developed a new cycle fan with 18-inches propeller made from PP-Fiber, a new material which is more durable.
Refrigerator
• Developed and produced the 2-door top freezer refrigerator with a capacity of 180L-220L with Compressor Cover for further strength and safety, and reduce any harmful risks to the compressor.
Water pump
The Water pump products have improved the reduction of energy consumption in the production line by exploring old machines with high energy consumption and replacing them with new ones that use lower energy to reduce energy consumption and increase production potential. It also has activities to minimize the use of raw materials in the production process and continuously reuse the used raw materials based on the use of natural resources sustainably.
Production process
Installed a tracking system to monitor the use of air compressors in each machine and also fixed air leak points in the compressed air system in the production process to save the electricity expenses.
4. Responsibility for Consumers
The Company adopts a policy on customer satisfaction management which consists of:
Q: Quality : Manufacture products of high quality
D: Delivery : Ensure product delivery of the type, in the quantity and by the time desired by customers
C: Cost : Offer products at a reasonable cost
Health and safety for customers
The Company has conducted research and development and produced safe and quality products, with management systems that meet standard specifications relating to quality, safety, and environment. Its products are suitable for use and do not harm life and properties of consumers. Product warranty and after-sale services are also made available under the conditions set forth.
As customers and repair technicians in general sometimes use cheap replacement spare parts, which cause damage to the Company’s products, the Company has leveled up its product safety by using non-flammable steel in the product structure to safeguard against spare parts that may spark a fire.
Procedures
1. Assess inflammable parts, which result from the use of components with wrong specifications and not up to safety standards.
2. Add steel sheet to cover inflammable parts to prevent damage to the products.
3. Attach warning label on the products and in the product manual, so that consumers will be aware and careful when having the products repaired by general technicians.
Display of product and service labels
The Company gives priority to providing customers with accurate information on the products. It thus attaches labels giving instructions for use, caution, and other information that are consistent with legal provisions on all of its products for maximum safety and benefits of the consumers. For example, as its refrigerator uses such refrigerant as R600a, which helps reduce global warming, but there is a caution that it is a flammable substance, the Company requires having a label “Caution” attached to the refrigerator, with the description thereon to see. It aims to ensure consumers are careful and concerned about any possible harmful effect when they have the products repaired or discharged if no longer in use. Therefore, only the “Instructions of Use” is not enough for the safe use of products.
Marketing communication and customers’ privacy
• Make available to customers together with the product manual giving instructions of product use, care, and discharge when no longer in use, while information on product specifications provided in the catalog distributed to customers through dealers and display booths.
• Deal with customers in a polite, efficient and trustworthy manner.
• Conduct investigation right after receiving customers’ complaints on product quality and safety, and track the results after remedial and preventive measures have been taken.
• Keep customers’ information confidential and use no customers’ information wrongfully and for personal or related persons’ benefits.